Secure more sign-ups.
Drive more demo requests.
Rake in more revenue.

High-converting copy and messaging strategy for funded and growing SaaS brands.

Let’s talk about lifting my conversions
Book a free 20 minute call
Trusted by fast-growing companies across the globe
Eden Bidani
Founder, Green Light Copy
“The perfect balance between marketing, copywriting, and conversion optimization”
“I've worked with enough copywriters over the years and you can always tell who "gets it" — and by "it" I mean the perfect balance between marketing, copywriting, and conversion optimization. And that's Adam in a nutshell. I hired him to help me out on an unusual project and my initial thoughts were soon confirmed — he simply knocked it out of the park. If you've been sitting on the fence about hiring him, don't sit there too long because he will get booked out.”

AS A SAAS FOUNDER, PRODUCT MARKETER, OR CMO, YOU KNOW

You either scale, or fail

There’s just one tiny thing missing….

You need a torrent of new users to hit your growth targets on time.

But all you have is a trickle.

Here’s the thing –

Your product isn’t the problem…

There’s something missing in your messaging

Do any of these sound familiar?

Landing pages and websites that take your audience from cold to sold

Hey! I’m Adam Kirsch, a certified conversion copywriter and messaging strategist for B2B SaaS brands.
I help companies like yours

 

Jonathan Yaari
Chief Product Officer, Silverback.ai
“Our landing page converted lukewarm traffic at 47%!”
“Adam brought his viewpoint and vision to the table, based his ideas on proven copy best practices and helped us reach our goals. Our landing page converted lukewarm traffic at 47%! Through testing and his suggestions for optimization, the results improved even further. I’ll definitely be hiring him for more assignments in the future”
Sounds wonderful, says you. But how does that happen?

MY PROCESS

Words alone won’t make you win

Customer data is the critical component of high-converting copy. I get up close and personal with your customers’ pain points, hesitations, and jobs to be done — before my word count reaches 1. So your messaging says everything your audience needs to hear to make purchasing your product a no-brainer.

 

Here’s what that looks like from start to finish:

1

You’re Booked! After our 20-min intro call, we know we’re a good fit. Once we’re aligned on budget, I send over a contract to sign, and we lock in a start date.

2

Kick-off & Research: I immerse myself in your market and target audience to discover exactly what they need to hear to say “Yes!” to your product, and what’s holding them back.

The full research package includes

  • A 60-min Discovery Session
  • Interviews with key team members (sales, customer success, demand gen, CRO)
  • Competitive analysis
  • Customer interviews
  • Demo recordings analysis
  • Customer surveys
  • Online review mining
3

Writing. You get a presentation of my research findings and we agree on a messaging outline. I get busy crafting copy to present your product in a clear, compelling, and persuasive way. You receive your new copy in a fully-wireframed doc (Gdocs, or Draftium). I stick around to collab with your designer and dev too!

4

Validation (Optional): Test your messaging with platforms like Wynter and usabilityhub.com to ensure it’s hitting the mark. Tweak as necessary.

Practice makes perfectly crafted copy

Brainlessly ogling at blogs is NOT how to master messaging that actually moves the needle. So I’ve invested 100s of hours actively learning all the proven scienc-y stuff (like behavioral psychology, voice & tone analysis, and persuasive formulas & frameworks) from the most respected names in the industry.

Ok, so you can write nice, Kirsch.
But can you show us results?

Yes! Check out the fist-pumping performance of projects I’ve worked on.

 

A prelaunch landing page for a SaaS company that converted luke-warm prospects at 47%

 

A landing page optimization for an early-stage SaaS that outperformed the control by 100%

 

A LinkedIn Ad optimization for a SaaS that beat the control by 90%

 

A pricing page optimization for a dev tool Saas that lifted conversions by 80%

HOW WE CAN WORK TOGETHER

What’s copy-critical for you right now?

Check out my most popular packages.

Copy Audit

Can’t figure out why your copy’s not converting?

Crafted messaging on your own that you want examined by expert eyes?

Book a copy audit to find out what’s working, and what you need to fix to boost your conversions.

All copy audits include CRO-focused feedback covering:

  • Heuristic Analysis
  • Copywriting feedback
  • UX & Design feedback
What you get:

(For 1, 2, or 3 pages)

  • Explanatory 30-60 min video walkthrough
  • Written report (optional)
  • 48 hours of email support
Show me how to 10X my copy
Landing Page Copy

Are your landing page conversions limping along — and seriously limiting your growth?

Do the words your team hacked together seem to be doing more harm than good?

Need a new landing page for an offer you want to test?

Let’s breathe some life into your landing pages.

What you get:
  • Heuristic & CRO audit of existing messaging
  • Full research package*
  • Wire-framed copy in Google Docs or Draftium
  • 3 sets of headlines + CTAs for A/B testing
  • 2 rounds of minor revisions
  • Collab with your designer/dev
  • Validation testing (optional)
  • 60-day check-up call
Breathe life into my landing page
Full Website Copy

Does your website describe your brand — from 3 years ago?

Do people tell you they saw your home page, but don’t get what you do, or if your product is for them?

Or maybe you’re so early-stage that you don’t even have a website up yet?

Communicate your value to your ICPs using clear, concise, and compelling web copy that sounds human and sells like Steve Jobs.

What you get:

(For 1, 2, or 3 pages)

  • Heuristic & CRO audit of existing messaging (if possible)
  • Full research package*
  • Wire-framed copy in Google Docs or Draftium
  • 3 sets of headlines + CTAs for A/B testing
  • 2 rounds of minor revisions
  • Collab with your designer/dev
  • Validation testing (optional)
  • 60-day check-up call
Give me winning web copy

AND IF YOU’RE THINKING

“But what if we don’t have time for all that?”

Worry not, rapid-growth SaaS marketer, I got you covered.

You’re launching a new feature in 2 weeks and can’t wait for that web page?

You’ve got a conference next month and your copy must get yesses, not yawns?

Or maybe your flatlining conversions are hurting your cash flow and you need a fix NOW?

You CAN skip the (average 4-6 week) wait-list and jump the queue!

Book a VIP Day

How does it work?

*VIP days do not include new customer research. All copy is based on existing research and collateral.

 

What can you get in a day?

VIP days are great for:

 

Only 2 VIP days open each month.

Book now to bank your spot

Less volatile vendor. More invested partner.

If you love the suspense of never knowing when your vendor will disappear into cyber dust, hiring me will disappoint you. But if you’re looking for a dedicated and strategic partner who’ll get immersed in your business to make sure you get results…

I’m over here
Book a DISCOVERY call
Maayan Patito
Head of Marketing, Raftt.io
“We’re all over the place as a young start-up. So having someone who pushes us forward is exactly what we need.”
“What impressed me most working with Adam is how well he listens. He quickly understood the problems we solve and exactly how our product solves them – even though it's very, very complicated. His process and research methodology were perfect, and the messaging he created was spot-on (and delivered on time). And I loved how he actually managed us. We’re all over the place as a young start-up. So having someone who pushes us forward is exactly what we need. I’ve already recommended Adam to another company!”
Hadas Weinreb,
CMO, Helios
“Very impressed by his desire to deeply understand what we do, his thorough process, and the interviews he conducted with our team.”
“We had a tight schedule for creating a website that clearly articulates the value of our technical product. Adam more than delivered. I was very impressed by his desire to deeply understand what we do, his thorough process, and the interviews he conducted with our team. And unlike the salesy marketing fluff we all know, Adam crafted copy that feels very refreshing – extremely conversational yet professional at the same time. Highly recommended!

Why do most clients come back for more?

Because as well as reveling in results to write home about…

You’ll get your copy like clockwork

I set my watch 7 minutes fast. So I always arrive early for everything. A touch frustrating for my family. Totally fantastic for my clients. Every single one got their copy on time. And so will you.

You’ll partner with a perfectionist

I notice. all. the. small. things. Bad news for buying second-hand cars. Great news for your conversion rates. Because absolutely everything about your copy gets o-p-t-i-m-i-z-e-d.

You’ll receive red carpet communication

When you work with me, you become a VIP. You get weekly project updates to keep track of progress. And you can choose how we shmooze. Prefer Slack or WhatsApp to email? See you there.

YOU’RE AT THE BOTTOM OF THE PAGE, SO HERE’S THE BOTTOM LINE

If you can’t talk clearly about your tech, you’re toast

Fortunately for you…that’s my jam.

Zahi Elhaj
Founder, Ontimedelivery.io
“After struggling to explain our mission and what we do for months, he was able to do it in a concise and clear way”
“It was a pleasure working with Adam on optimizing different aspects of our messaging. He took the time to understand the complicated problem we're trying to solve for our audience and gave his insight into our positioning and brand messaging. After struggling to explain our mission and what we do for months, he was able to do it in a concise and clear way, and deliver Ontime!”
Bradley Pallister
Head of Marketing, Innovolo
“Easy-to-read, clear, and compelling copy for our new website.”
“I was struggling with how to describe my company in order to get customers interested in what we do. Adam quickly grasped the needs of our audience and how we’re positioned to help them. Adam then translated this understanding into easy-to-read, clear, and compelling copy for our new website. I absolutely recommend Adam if you need help communicating your message to your prospects in a succinct and persuasive manner.”

Scaling SaaS brands partner with me to get copy that converts

Want to join them*?

 

Let’s talk about lifting my conversions
Book a free 20 minute call
*I only work with 1-2 clients a month. So if you want to lift your conversions,
the time to lock in your project is now.